4 Ways Composite Decking Can Improve Your Hospitality Business
If you’re a hospitality business owner, you obviously know that first impressions are everything when it comes to getting customers through the door.
Whether it is a charming pub garden, a trendy cafe terrace, or a luxurious hotel rooftop, the outdoor space you offer can make or break your guest’s experience.
You’ve spent time perfecting your menu, training your staff and creating the perfect ambience inside, but what about outside?
Outdoor areas are often neglected, we’ve seen it ourselves with many pubs just having a couple of chairs and tables outside their front door and calling it a day, and we also noticed that those chairs are often empty.
So you might be wondering.
“How can I make my outdoor space stand out?”
This is where composite decking comes in. A game changer for your business.
In this blog we will explore the four ways composite decking can transform your outdoor area, creating an inviting atmosphere that keeps customers coming.
#1 Durability that withstands high foot traffic
You know that your outdoor space is constantly under pressure. Whether it’s the hustle and bustle of a busy pub garden on a Saturday night, or the steady flow of customers enjoying brunch on a sunny morning, your decking needs to withstand it all.
Composite decking is designed with durability in mind, making it ideal for high-traffic areas. Unlike traditional wood decking, composite decking won’t warp, splinter or crack, even after years of heavy use.
It’s resistant to wear and tear that comes from countless footsteps, making it perfect for the constant flow of customers your business sees.
In the UK, where the weather is super unpredictable, composite decking also offers resistance to moisture and weather damage. This means you don’t have to worry about your outdoor space deteriorating after a couple of days of rain, leaving you free to focus on what you do best.
Running a successful hospitality business.
#2 A good-looking outdoor area attracts more customers
When it comes to a hospitality business, creating a visually appealing environment is just as important as offering a great service. Your outdoor area is often the first thing passersby see, and it must make a lasting first impression.
It’s not often people give you a second impression, especially in the competitive landscape of the hospitality industry, where the look and feel of a venue can be a deciding factor for many.
Composite decking offers you a sleek, modern appearance that can be customised to fit the vibe of your establishment. Whether you’re going for a rustic, natural look with wood-effect finishes, or a contemporary, polished design with sleek, darker tones. Composite decking can be tailored to match your brand’s aesthetic perfectly.
Imagine a sunny afternoon where people are passing by, and are drawn to your restaurant's outdoor seating area, with its clean lines and inviting atmosphere, or a Friday evening where patrons are excited to unwind in your pub’s stylish beer garden.
The visual appeal of composite decking can turn onlookers into paying customers.
#3 Composite decking is safe
In the hospitality industry, ensuring the safety and comfort of your guests is paramount. The last thing you want is for a customer to experience a slip or a trip while enjoying your outdoor space. Composite decking provides a solution that not only looks great but also offers a safer, more comfortable environment for your customers.
Traditional wood decking can become slippery when wet, leading to potential accidents, especially in the unpredictable UK weather.
Composite decking, however, is designed with a slip-resistant surface, reducing the risk of falls even after heavy rain. This added safety feature can give you peace of mind, knowing that your guests can move about freely without the worry of slipping.
In addition to being slip-resistant, composite decking is also splinter-free.
Wooden decks, especially as they age, can develop splinters that can be uncomfortable or even hazardous to your guests, particularly those with children or pets. Composite materials eliminate this issue, offering a smooth surface that’s gentle on bare feet and safe for everyone.
#4 Sustainability that aligns with modern value
In today’s hospitality industry, more and more customers are making choices based on their environmental values. They’re drawn to businesses that demonstrate a commitment to sustainability and responsible practices.
By choosing composite decking for your outdoor arena you’re not only enhancing the look and functionality of your venue but also aligning your business with these important modern values.
What makes composite decking sustainable?
Composite decking is made from a blend of recycled materials, including reclaimed wood fibres and plastics. This means that, unlike traditional wood decking, no trees are cut down specifically to create the product.
By opting for composite decking, you’re reducing your carbon footprint and contributing to the preservation of natural resources.
A message that resonates with eco-conscious consumers.
Elevate your business with composite decking
customers extends beyond the food, drinks, and service you offer. Your outdoor space plays a crucial role in making a lasting impression and keeping guests coming back.
Composite decking provides the perfect solution, offering durability, aesthetics, safety, and sustainability, all key elements that can set your business apart from the rest.
Whether you’re looking to enhance your pub garden, café terrace, or hotel rooftop, composite decking offers the versatility and resilience needed to create an inviting outdoor area that aligns with your brand and meets the expectations of today’s discerning customers.
Ready to elevate your outdoor space and attract more customers?
Take a look at our commercial composite decking services